IPO Analysis : FSN E-Commerce Ventures Ltd.( Nykaa)
Incorporated in 2012, Nykaa is a digitally native consumer technology platform, delivering a content-led, life style retail experience to consumers. It has a diverse portfolio of beauty, personal care and fashion products, including own-brand products manufactured by the company.Its business verticals include,
(b) Nykaa Fashion: Apparel and Accessories.
- One of India's leading specialty beauty and personal care companies.
- Major brands offering their products on Nykaa's platform for sale
- Capital efficient business with strong growth and profitability
- Company's advanced technology platform
- Founder-led company with an experienced management team
- The competitive advantage for Nykaa’s strategies to venture into fashion and other adjacent businesses is unclear, particularly amid the intense competition from other players and horizontal marketplaces. The move is especially puzzling given the massive opportunity in the BPC space and Nykaa’s dominant position.
- As Nykaa’s BPC business grows, its strategy of working with an inventory model could possibly become a hindrance given the large investment in inventory that will be needed.
- Given Nykaa’s success, new entrants could pursue the opportunity and enter the market using a similar inventory-led business model, thus eating into the company’s market share.
- With a multi-faceted reliance on its technological ability to offer better product discovery and a unique customer journey, Nykaa will be challenged by competition to continually build upon and improve its technology stack to maintain its lead.
- Nykaa’s store expansion strategy will play a crucial role in strengthening its pole position in a rapidly growing market. It will have to deal with various aspects including identifying optimal locations, negotiating with landlords, ramping up inventory, and identifying the right partners, among others – any of which could act as hurdle to its ambitious scale up plans.
It is recommended to apply in this IPO for listing gains only. Because this company has reported profit after tax during last FY only, before that it was incurring losses. But margins are improving, due to which we may see increase in profitability.
Sources:
Various publications
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